About Us

about_us

Essential Brands Group South East Asia is a provider of high quality coffee machines and complete beverage solutions to our clients in the Philippines and in South East Asia.  We pride ourselves on the highest levels of quality and service bringing the best in the business to your business, Essential Brands Group – an essential part of life.

Our Background
Essential Brands Group PTY Ltd. (EBG) is a wholly owned Australian private business with operations throughout the whole of Australia, New Zealand, United Kingdom, and Singapore. Founded by Mike and Gayle Koolen in 2001, EBG is a market leader in providing premium quality Coffee Machines, Hot Chocolate Machines, Slush Machines, Soft Serve Machines and all related products through our recognised flagship brands, I Luv Coffee, I Luv Coffee Express, I Luv Slush, and I Luv Frozee.

In the Philippines, EBG SEA is created as the food division of Mustard Seed Systems Corporation, a major provider of office systems and solutions in the Philippines with a wide technical support network covering all of the country’s three major regions, Luzon, Visayas, and Mindanao.

Our Vision
With the vision of “sharing the LUV through superior customer experience and world class brands”, EBG SEA is poised to provide coffee systems and beverage solutions with the highest levels of quality and service bringing the best in the business to our customer’s businesses.